Table of Contents
Introduction
When summer hits or you head out on an adventure, keeping drinks cold and food fresh is a major need. That’s when a durable, high-quality cooler becomes your best friend. And when it comes to coolers, many people are now turning to one trusted name—rtic coolers.
RTIC coolers aren’t just nice to have—they’re a must-have for campers, beach-goers, tailgaters, fishers, and even busy parents on the go. With solid performance, rugged builds, and budget-friendly prices, RTIC coolers offer massive value compared to many other ice chests on the market.
In this full guide, we’ll walk you through everything about RTIC coolers. You’ll learn what they are, why they’re great, how long they last, how they compare to YETI coolers, and which ones are best for your needs. Let’s dive into the world of dependable, long-lasting coolers!
What Are RTIC Coolers?
RTIC coolers are high-performance portable ice chests made for everyday people and outdoor lovers. They’re built tough to hold ice longer and keep your items cold without costing a fortune.
The RTIC brand offers several cooler types including:
- Hard coolers (big and strong)
- Soft coolers (small and flexible)
- Wheeled coolers (easy to roll)
- Backpack coolers (great for walking or hiking)
- Drinkware and accessories
Each cooler from this brand is designed to handle rough use, stay cold for days, and offer a smart solution to all things cool.
If you need to keep food, drinks, or fish cold while you explore or relax, RTIC coolers are built to help—at prices that won’t break your budget.
Why Choose RTIC Coolers over Other Brands?
People love choices, especially in outdoor gear. So why pick RTIC coolers over other brands? RTIC coolers have a few big advantages.
First, they’re made with the same high-level technology as pricier coolers—but for a lot less. For example, they use thick foam insulation, heavy-duty rubber latches, non-slip feet, and rotomolded construction. This means your ice lasts longer and your cooler can take a beating.
Second, they offer more size options. RTIC coolers come in sizes perfect for solo adventures all the way up to family camping trips or long road trips.
Finally, RTIC coolers offer honest value. You don’t pay for a logo—you pay for performance.
If you’re new to coolers or just want something strong without the huge price tag, RTIC is a smart pick.
Top 5 Best-Selling RTIC Coolers
With so many styles to choose from, picking the right cooler can feel tricky. Here are five of the best RTIC coolers loved by thousands of customers:
1. RTIC 45 QT Hard Cooler
- Capacity: 36 cans plus ice
- Ideal for: Weekend camping with friends
- Ice retention: 5+ days
- Great features: Heavy-duty handles, tie-down slots, and cool colors
2. RTIC Soft Pack 20
- Capacity: 20 cans with ice
- Ideal for: Beach, pool, or day trips
- Lightweight, waterproof, and leakproof
- Strong zippers and easy-to-carry design
3. RTIC Ultra-Light 52 QT
- Capacity: 48 cans plus ice
- Ice retention: 7+ days
- 30% lighter than classic models
- Easier to carry and still super tough
4. RTIC Wheeled Cooler 65 QT
- Perfect for: Tailgating, camping, long travel days
- Large wheels and strong handle
- Extreme ice life
- Built-in bottle opener and molded tie-down points
5. RTIC Backpack Cooler
- Capacity: 30 cans
- Built for: Hikers, beachgoers, festival lovers
- Comfortable straps like a hiking bag
- Hands-free cold storage on the move
Whether you need a cooler that can climb a mountain or roll down a dock, there’s an RTIC cooler for your lifestyle.
How Long Do RTIC Coolers Keep Ice?
This is one of the most important questions. Ice life matters, especially when you’re going into the wild or spending a long day outdoors.
RTIC coolers do a great job when it comes to ice retention:
- Hard coolers can hold ice for 5 to 10 days depending on outside temps
- Soft coolers usually last 1 to 3 days
- Ultralight models also keep ice for 4–7 days with smart packing
To get the best results:
- Pre-chill your cooler with ice before adding gear
- Fill it up (air gaps kill coldness)
- Use ice blocks or packs over loose cubes
- Keep the cooler closed as much as possible
RTIC coolers give near top-level cooling for less money than premium brands. That’s a win.
RTIC Coolers vs. Yeti: How Do They Compare?
If you’re shopping for coolers, chances are you’re comparing RTIC coolers to Yeti. Both brands are high-quality, but there are big differences.
| Feature | RTIC Coolers | Yeti Coolers |
|---|---|---|
| Price | More budget-friendly | High-end pricing |
| Ice retention | 5–10 days | 5–10 days |
| Build | Rotomolded, rugged | Rotomolded, extremely solid |
| Variety | More limited color ranges | More color/style selection |
| Warranty | 1 to 3 years | 5 years standard |
Yeti may be more stylish and come with a strong brand name, but RTIC gives very similar performance for way less money. That’s why many people say they’d rather save and go with RTIC.
Is RTIC Coolers’ Quality Really That Good?
In short: yes.
RTIC coolers are made to last. The hard cooler cases are built using rotomolded one-piece plastic, which is strong and almost indestructible. You can drop it, bump it in the truck, or drag it across the sand—and it’ll still work fine.
Tough rubber latches stay tight and protect what’s inside. Freezer-grade gaskets help trap cold air. And stainless-steel pins and hinges won’t pop or break easily.
Soft-sided RTIC coolers are built with waterproof zippers, heavy-duty fabric, and tear-resistant linings.
Outdoor workers, boaters, and campers often review RTIC products after months or even years of use—and most report their coolers still work like new.
Are RTIC Coolers Easy to Carry and Use?
Some coolers are huge and heavy, and that’s a deal-breaker for many.
Luckily, RTIC coolers come with well-thought-out handles, grips, wheels, and shoulder straps. Even the big rotomolded coolers are easier to lift thanks to their side handles and wide base.
Soft-sided RTIC coolers are much lighter, and the backpack cooler is a game-changer for people who want hands-free chilling.
Even if you’re carrying 40 pounds of meat, drinks, and ice—an RTIC cooler stays stable, rolls smoothly (if it has wheels), and won’t twist or break.
And once you’re done? There’s an easy-drain plug to let all the water out the bottom. Smart and simple.
How to Make Your RTIC Cooler Last Longer
A good cooler is an investment, especially if you use it a lot. Here are easy tips to help your RTIC coolers stay fresh and strong:
- Clean your cooler after every use with soap and water
- Let it dry fully before closing the lid
- Don’t store it in direct sunlight for long periods
- Use cooler baskets to separate wet and dry foods
- Keep rubber gaskets clean and free of damage
With just a little care, your RTIC coolers will last for years—even decades—in top condition.
RTIC Coolers for Camping, Fishing, and Travel
People use RTIC coolers all over:
- Cozy beach days
- Fishing tournaments
- Off-grid camping trips
- Soccer practice
- Cross-country road trips
Anglers love that long, narrow coolers can store whole fish and bait. Campers love the long ice life and rugged shell. And families simply love avoiding melted drink puddles before lunch is over!
Whatever kind of trip you enjoy, RTIC coolers have the durability and performance to chill confidently.
Can You Customize RTIC Coolers?
Yes! RTIC offers ways to make your cooler stand out.
You can:
- Pick from limited edition colors
- Add monogrammed name badges (on bags and drinkware)
- Use third-party stickers, decals, or vinyl wraps
- Attach accessories like bottle openers or dry baskets
It’s your cooler—make it cool your way.
This just adds another reason why people love RTIC coolers—personal style meets solid performance.
Best Places to Buy RTIC Coolers
The best way to buy safely is from:
- RTIC’s official website: Always has the biggest selection
- Amazon: Be sure it’s “Sold by RTIC” to avoid fakes
- Walmart or authorized retailers: Check names for authenticity
Avoid shady, unfamiliar websites that offer “incredible discounts” on RTIC coolers. If it’s not from RTIC or trusted sellers, it’s likely not the real deal.
For real gear, go with real sellers.
FAQs
1. Are RTIC coolers better than Yeti?
RTIC coolers offer similar performance at a lower cost. If you want budget-friendly with durability, RTIC may be better for you.
2. How long do RTIC coolers keep ice frozen?
Hard-sided RTIC coolers can keep ice for up to 10 days with good packing. Soft coolers typically last 1–3 days.
3. Do RTIC coolers come with a warranty?
Yes. RTIC hard coolers come with a limited manufacturer’s warranty, usually up to 3 years, depending on the product.
4. Can I sit on an RTIC cooler?
Absolutely. RTIC hard coolers are strong enough to sit or even stand on. Many people also use them as camp seats.
5. Are RTIC coolers waterproof?
Soft coolers are leakproof and water-resistant. Hard coolers are highly resistant to leaks and moisture when closed tightly.
6. Do RTIC coolers float in water?
Hard coolers can float when sealed, but it’s not advised to use them as floatation devices. Always test safely first.
Conclusion
RTIC coolers deliver where it counts: they keep things cold, hold up to tough use, and save you money. For a fraction of the price of premium competitors, you get equal—or sometimes better—performance.
Whether you’re a serious outdoor adventurer, a weekend tailgater, or just someone who wants cold drinks at the beach, RTIC coolers offer a great mix of value and dependability.
So yes, the answer is simple—RTIC coolers are absolutely worth it.
Ready to chill smarter on your next trip? Explore RTIC’s lineup and choose one that fits your journey like a glove. You won’t regret it!
